At the end of every year I take the time to sit down and evaluate the offerings that worked, didn’t work, need to be tweaked, etc. I’ve been working on this project all month long and have already put into place new products and services with more to come. In the next few weeks I’ll be highlighting a few of the changes in short notes here. Today I wanted to take a minute to tell you about some new offerings for sessions, etc.
I’m keeping my sessions (I call them “exposures”) as Single and Double. Most of the types of sessions folks want are either one session or two sessions, so for now, this works. I’m also keeping the Basic and the Premium session types. Basic sessions are shorter sessions now – one hour in length. This is in response to the type of clients who purchased this session this year and how they used it. They wanted a shorter session, and they had a specific purpose, i.e. Maternity, Studio headshots, etc. So a Basic Single Exposure will be one hour, $100.
Premium sessions will now be Two hours in length and will include a print credit as they always have. The print credit is determined by the number of subjects, and/or the specialty of the session. (i.e., a newborn session has a little bit lower credit because they are long sessions with lots of props, etc). Added to Premium sessions this year are your digital proofs – yes, you get ALL your proofs (watermarked, small resolution, non retouched files) for storage, reference, etc. They will be given to you with your order, and will come on a reusable USB drive. And, of course, you will still get 20% off all a la carte print products – desk, wall and canvas prints.
Specialty sessions are being introduced – these are sessions that don’t fall into the top two categories, and/or sessions that include a product or additional service. Some sessions will be seasonal in offering – such as next fall you will see Holiday Card sessions with a mini session and cards included. Other sessions will be year round sessions – such as the new Ultimate Senior, Seniors Friends Forever and the Seniors Announcing It session types. All cater to requests from that audience directly, and will hopefully allow year round senior business!
I’m also expanding my offering for Business and Corporate clients to include “A Day in the Office” – whole office makeover. This “session offering” has me come to your office or place of business, set up a portable studio and take headshots, candids, etc of your office at an affordable price. Basically, a $100 set up fee and per person pricing with a sliding scale for more total subjects. So large companies will REALLY benefit from this, and so will smaller companies. You pay for what you get. In this case, you get one full and small resolution file digital copy of each subject I photograph included in the per person fee.
And weddings…well, those are not completely done yet, but I am repricing my offerings to be hourly WITH the digital files included. I’ll be offering a 3 hour, 4 hour and 5 hour package and all three will include the digital files. And they won’t break your budget, I promise.
Stay tuned for another update on new products, packages, and specials next week! In the mean time, stay warm and out of the wind….